![]() ![]() iOS, Android) and are therefore only possible for companies who have a native mobile application.Īny company with a website can send a web push notification after taking a few simple steps to integrate with a web push service. ![]() ![]() In contrast, mobile push notifications are sent directly to a device’s operating system (e.g. This technical distinction is also why web push notifications cannot be sent to users unless their browser is open. ![]() The name “web” refers to the mechanism by which notifications are sent to a user’s device via a web browser (e.g. What’s the difference between web push and mobile push notifications?Īlthough we often associate web push with desktop notifications, web push notifications can also appear on tablets and Android devices (Apple iOS does not support web push). To receive web push notifications, a user's browser must be open, but they don't need to be visiting the website in question. Compared to more traditional communication channels such as email, web push is easier for visitors to enable and much harder for them to overlook. Websites use web push to connect with users after they've left their website to drive greater user engagement and conversions as well as to improve the digital user experience. Optimove’s native web pop-up and push capabilities allow marketers to start a personalized conversation, engaging customers across web, desktop, and mobile platforms.īring customers back to your website or SPA by increasing conversions with fully customizable web pop-ups and push notification services that comply with brand guidelines and are seamlessly orchestrated at scale by Optimove’s AI.Web push notifications are small message alerts that are displayed on a visitor’s desktop, tablet, or mobile device when they have their web browser open. ![]()
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